Bring the Marketing Problem. Leave With Clearer Priorities.
Tell us which practice areas and markets you want to grow, what your firm is already doing, and where the current strategy feels weak. The first call is designed to identify the highest-priority gaps—not to sell every service on the menu.
No slide deck required. Bring the website and the growth questions that matter.
This Conversation Is Most Useful When...
We can look at landing pages, messaging, practice-area intent, forms, calls to action, and intake friction.
We can discuss legitimate office/service markets, Google Business Profile, location pages, reviews, and local site authority.
We can review content architecture, internal links, practice-area depth, refresh opportunities, and whether new pages serve a real purpose.
We can discuss publisher selection, guest posts, link insertions, anchor/target-page planning, live placement tracking, and quality control.
We can look at campaign segmentation, search intent, negative keywords, landing-page match, tracking, and intake feedback.
We can assess the same crawlability, content clarity, entity, authority, and technical foundations that support traditional and AI-assisted discovery.
Five things that make the conversation more useful
- Your law firm website URL.
- The 1–3 practice areas you most want to grow.
- The cities, states, or markets that matter.
- The marketing channels you currently use.
- The main concern: visibility, lead quality, cost, content, links, local search, website conversion, or reporting.
You do not need a polished brief. A specific problem is more useful than a long presentation.
Strategy Call / Contact Form Area
This layout shows the information the booking form should collect. Connect your real form or calendar before launch.
A Simple, Low-Friction First Step
Tell us the goal
Share the website, target services, markets, and current challenge through the booking/contact form.
We discuss the bottleneck
The conversation focuses on the most important gaps, what can be verified, and which work should happen first.
You decide the next step
If there is a fit, the scope should be clear enough to understand before work begins. No ranking or case-volume guarantee is implied.
Before You Book
What happens on the first strategy call?
We start with the firm's priority practice areas, locations, current marketing, lead-quality concerns, website, and the work already being done. The goal is to identify the most important gaps and whether GetCounselSEO is a fit.
Do I need to prepare anything?
A website URL, priority practice areas, target cities or states, current marketing channels, and a rough idea of what is not working are enough for a useful first conversation.
Will you pitch every service on the call?
No. The point is to identify the bottleneck. Some firms need one focused project; others may need a coordinated SEO, content, local, authority, paid, website, or conversion plan.
Is the strategy call a guarantee of results?
No. The call is an assessment and fit conversation. Search visibility, lead volume, rankings, AI citations, and retained matters depend on many factors outside any agency's control.